![]() ![]() Los Angeles (August 3, 2016) - Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IAC), today announces that Electus International has secured new deals for Viacom's Bellator MMA(TM) with broadcasters in Australia (Spike), Japan (AbemaTV), Russia (Match), China (LeEco), Africa (MBC), South Korea (KBSN), Benelux (Spike) and Bulgaria (bTV). Like, how do you actually take someone down? Fight fans will be able to sit on their couch and realize, 'Oh, so that's how that works.' "īen Fowlkes also writes for MMAjunkie.Bellator's Growth Continues with New International DealsĮlectus International has secured new deals with broadcasters in Australia (Spike), Japan (AbemaTV), Russia (Match), China (LeEco), Africa (MBC), South Korea (KBSN), Benelux (Spike) and Bulgaria (bTV).īELLATOR'S GROWTH CONTINUES WITH NEW INTERNATIONAL DEALSĮLECTUS INTERNATIONAL SECURES DEALS IN JAPAN, AUSTRALIA, CHINA, "It focused more on the actual training and not just the personalities. "I believe it's probably the most educated fight show you'll see," Warren said. The question is, how do you start a new MMA show without looking like a rip-off of the old one?Īccording to Warren, it's by focusing more on the sport and less on typical reality show antics. It's no surprise that the media giant would be looking to promote Bellator with the tried and true reality TV show formula. Now Spike TV's parent company, Viacom, owns a majority stake in the Bellator MMA organization, which kicks off a new season of events tonight prior to Fight Master. Spike TV aired 14 seasons of the show before the UFC fled for a deal with Fox and FX in 2011. We're in this to win and to have the best guy."Īs for why Spike TV is in it, that probably has a lot to do with the success it found promoting its previous broadcast partner, the UFC, via The Ultimate Fighter reality TV show. "The interesting thing about this show is that the athletes have their fates, their destiny in their own hands," Couture said. For the coaches, it's clearly more about bragging rights. The show takes a field of 16 fighters, whittled down from an original cast of 32 aspiring cast members, and allows them to choose one of four coaches who they will believe will help them win the ensuing single-elimination tournament.įor the fighters, the goal is to choose wisely and win the whole tournament. It's also not so different from how the MMA world works when cameras aren't rolling. The premise for Fight Master, Spike TV's new MMA-themed reality TV show that premieres Wednesday (10 p.m. ![]() "I thought, 'No, you're not going to do that, not really.' But they really did." ![]() "They told me they were going to give me my own dojo and my own guys and let me train them entirely in my own method," said Shamrock, a former UFC and Strikeforce champion who serves as one of four coaches on the show. When he first heard Spike TV's pitch for a reality show concept involving the Bellator MMA fight promotion, Frank Shamrock didn't believe it. The series will be on Spike TV and involve Bellator MMA.Randy Couture%2C Greg Jackson%2C Frank Shamrock and Joe Warren are the coaches. ![]()
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